Some stars seem to have a golden reputation, while others have their names drug through the mud in the press. No one is all good or all bad. Celebrity reputation management can make all the difference when it comes to public perception.

How Do Celebrities Maintain A Positive Public Image?

Here, we’ll take a look at how celebrities manage their reputations. While celebrities have many reputation management resources, average Joes can put some of these tactics into practice as well.

Staying Proactive

The best way to manage your online reputation? Handle it before it’s a problem. Celebrities and their publicists use sponsored posts and press releases to ensure a positive public perception before something goes wrong.

If you’re focused on review management for personal reasons or for your business, it’s key to get to work before there’s a problem. As a business owner, you’ll want to encourage customers to write positive reviews before combating negative reviews is an issue. As a private professional, prior positive press can go a long way in the event that a scandal emerges.

The bottom line: be a positive member of your community, and make the things you do well public. In the event that an issue tarnishes your reputation, it’ll be easier for others to see it as a bump in the road.

Working With The Pros

Professional reputation management services aren’t just for the rich and famous. If you’ve been arrested, got into other legal trouble, or struggled with a business, there may be less-than-flattering information about you online. A professional reputation management company can help.

When you work with a professional reputation management service, they’ll work to bury the negative information about you on the internet. You won’t have to spend your time scouring the web for more unflattering information. They’ll handle this for you. Many people who use reputation management services feel that they’re finally able to focus on getting their lives back.

Using Positive Articles and Images

It can be tempting to refute negative articles and unflattering images. Trying to remove negative images can take time away from creating positive materials. Rather than trying to have negative information removed, it’s smarter to replace negative articles and images with positive ones.

It can take some time for this tactic to work. Working with a professional reputation management company can speed the process along. Positive press releases and image updates can help.

This tip can work just as well for everyday people as celebrities. If there’s an unflattering photo of you floating around on the internet, post the photos that you’d prefer people see. While scrubbing the internet of an image is nearly impossible, you can make it far less likely that others will see the image. The same goes for unflattering information. Press releases about good things you’re doing in your community can help suppress negative information.