How the Right Tools Help Reduce Returns in Ecommerce
Think about any task that you might perform and you’ll likely immediately associate the tools that you’d use to do it. This can range from a simple task, like eating a meal, which requires using utensils, to more complex tasks, like fixing your car, which will require a wider range of tools and acumen. The point being: You use these tools because they help you perform the task at hand with greater ease and efficiency.
So when it comes to running your online store, naturally, the same mantra applies. The more user-friendly tools that you can have at your disposal, the easier it will be to run your daily operations. Commonly overlooked in this regard are tools that ultimately help resolve pain points for you and for your customers. In this regard, how you manage your return policy and process, and the tools that you use to get the job done.
According to a Forbes report, returns are at all-time highs, costing retailers trillions per year in lost revenue. Learn about some helpful tools you can add to your daily routine that can lower your return rates and improve customer satisfaction in this article.
While shipping accuracy isn’t in itself a tool, the tools that you use to get the shipments out the door are very important. Good shipping software, for example, helps you reduce shipping errors, keep your customers update with order visibility and get your shipments on the truck sooner.
Leading shipping software providers, like ReadyShipper X (for example), take things a step further by including built-in savings on popular USPS shipments. Whether you use that solution or a related one, the point is that this tool will help you reduce returns by improving shipment accuracy and speed. When the right shipments go to the right place, return rates drop substantially.
Customers want to be in the know about what they’ve ordered. After all, they’re the ones spending money on the product, and the are anxious to receive their shipments. The aforementioned tool can help your team and your customers stay on the same page, with automated updates on important things like order tracking and estimated date of arrival projections. It’s all about what’s in your toolbox.
When your company offers fast, accurate shipping, competitive prices and easy returns, your customers will respond positively. Happy customers equate to a steady stream of positive company and product reviews that help your brand shine. But getting there means you need all the right tools to be in play at the same time. After all, your ecommerce brand goes beyond just offering a solid selection and stylish options for your customers; it’s also about the after-purchase experience, too.
Automating Your Return Policy
One of the best tools that we’ve found for automating returns is called ReadyReturns, it’s a powerful but easy to use returns tool that you plug into your website or online store. It’s pretty simple to use, with options that give you complete control of your return policy, return shipping fees, send-back limitations and so forth.
Did you know that recent studies have found that 88% of consumers want returns to be easy or they will shop somewhere else? Combined the tools offered in this article can help you improve your customer service, retention and after-purchase satisfaction across the board.