You’re shopping for a pair of shoes for a particular outfit for a particular event. You visit two stores’ websites. The first site serves up a wide variety of choices, some of which look good. The second site serves up a much more limited set of options that all look quite good. The second site includes a message on their screen inviting you to click to get further help. How did the second site do so much better than the first?
It’s All About Ecommerce Personalization
When you have an ecommerce personalization engine, you can deliver relevant recommendations and behavior-based personalization with AI on tap for every part of the shopper journey.
Millions of SKUs can make ecommerce search clunky, especially when you have a good idea of what you need. The goal is to show each shopper what they want – plus a little extra – to keep them coming back for more. All it takes to level up your shopping experiences is intelligent search and recommendations. Use each shopper’s behavioral data to provide intent-specific, relevant search results.
Omnichannel Personalization Takes Ecommerce to the Next Level
Omnichannel personalization is the notion of creating customer experiences based on real-time data from all channels. An omnichannel customer experience consists of individual customer touchpoints across a variety of channels that seamlessly connect, allowing customers to move from one channel to another and continue their experience seamlessly.
The Benefits of Omnichannel Personalization
With omnichannel personalization, you can:
- Personalize products, content, and copy on any customer channel
- Link customers’ online behavior to in-store follow up by notifying local stores when a particular user browsed specific items online
- Enable in-store purchases to be reflected in online product recommendations and promotions
- Connect customers’ online browsing behavior to personalize the in-app experience and trigger relevant push notifications
Delight Shoppers with AI-Powered Experiences
AI enables you to automatically personalize the journey for each shopper, using their site behavior to understand intent. It lets you recommend the most meaningful products, even for anonymous or first-time shoppers.
It enables the site to display what’s in stock for each product variant, either at different retail locations or ready to ship from a warehouse nearby.
According to Epsilon, 80% of shoppers are more likely to buy from a company that offers personalized experiences.
Creating customer-centered buying experiences shows buyers everything they need with a single search and helps them self-serve from product purchase to product use by unifying catalog and support content through one intelligent search interface.
Discover how a personalized ecommerce search by Coveo can benefit your customers and your business.