As more and more aspiring high school graduates approach graduation day, the content they’re consuming is becoming mostly college focused. While some of this content may come from friends that have graduated, a lot of it also coming from the higher education institutions themselves. Colleges are now known to utilize the most popular social media apps the same way that students do to provide informational themed content to share on their profiles. In doing so, these colleges are capable of reaching potential students that they may have otherwise never had a chance to. Some institutions use the sentiments from recent grads to create content that includes personal context about experiences throughout college. These content pieces prioritize authenticity as incoming college students value something real with so much fake or staged content being created today. This level of substance can make all the difference. Though these methods may seem untraditional, it’s important to remember that in order to maintain their connection to incoming students, institutions and their recruiters will have to adapt in unorthodox ways. For more information on the methods that can keep this connection strong, inspect the resource below.
The Digital Landscape Of College Search provided by Encoura, one of the premier choices in enrollment marketing agencies for undergrad programs