As industry leaders like Amazon continue to push the needle in the e-commerce space, shoppers have benefited the most. Innovation from these organizations have created standards as a result of customers becoming more accustomed to the additional value that these companies offer. For example, with Amazon Prime, customers can expect a much quicker turnaround on their orders via accelerated shipping. However, this is only possible as a result of the backend shipping capabilities and strategies of a major conglomerate like Amazon, whereas smaller businesses would likely struggle to keep up. Keeping up with the debate of free versus fast shipping, and what customers prefer, is imperative for any e-commerce business. To learn more about the preferences of customers, continue reading on to the resource featured alongside this post.
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