In order to drive more organic traffic, SEO marketing strategies are the overarching approach taken by a brand to improve search engine rankings. A good SEO strategy by an SEO agency includes elements such as keywords and backlinks, and these are important components. However, they won’t be as effective unless they are implemented according to a detailed plan.
A It is important to think holistically about how your brand is portrayed online as part of an SEO marketing strategy. As a result, you can control what content users see at various stages of the customer journey and how your brand compares to your competitors.
Why is all of this important?
Here are some statistics to consider:
- Search engines are responsible for 93% of all online experiences today. You’re essentially invisible to potential customers if you don’t rank for the right searches and appear near the top of the list.
- In comparison with paid ads and social media, organic search drives more than half of all web traffic (compared to 10% and 5%, respectively).
- The second page of Google results is never clicked on by less than 1% of Google searches
An SEO marketing strategy should include the following components
An overview of topic clusters
Your keyword strategy is based on your topic clusters, not keywords. If you determine which high-level topics your brand should be a leader and presence on, you can choose keywords more intentionally.
To build your SEO marketing strategy, use topic clusters. By focusing on pillar content (more on that later) that covers the main topic and links to more of your content that covers subtopics within that cluster, you can cover a wide range of keywords.
A high-volume short keyword strategy and a long-term, niche keyword strategy, taken together, enable you to rank for both high-volume short keywords and long-term niche keyword phrases.
Identifying keywords
The term “keyword” refers to words and phrases that are frequently searched on Google. You can use them to tell search engines what your content is about, which is one of the main determinants of your SERP rankings.
In the past, keyword targeting did not require as much strategy as it does now. A powerful artificial intelligence tool allows Google to determine which content under a certain keyword is most relevant and valuable to users, and penalises brands who simply stuff keywords into content with little meaning.
In order to ensure your keyword targeting is accurate, you should conduct thorough keyword research.
Users decide whether to click on your content based on your metadata, similar to the subject lines of emails. The importance of metadata cannot be underestimated. Put it to use to make your content more persuasive. You will drive more engagement and traffic to your site with great metadata if you do it consistently over time.
SEO for technical purposes
In terms of SEO marketing, technical SEO is the backbone. Technical search engine optimisation is the process of making sure your website’s structure and content are aligned with the requirements of search engines.
A strong technical SEO strategy allows search engines to easily find, crawl, and index your pages – a key factor in ranking high in SERPs. In terms of technical SEO, there is a lot to know.
Linking internally
A website’s internal links play an important role in on-page SEO, which involves optimising individual pages to come up with relevant content. The main goal is to drive more traffic to other pages that need authority and ranking by using high-authority, high-ranking pages.
Backlinks are created
You get more organic traffic when other (especially high domain authority) websites link back to your content. Link building is possible through a variety of methods, but really, it’s just a long game. A long-term approach to earning backlinks is to consistently create great content.
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