It is said that creating a website these days is much easier than it would have been around a decade ago. For beginners, there are free platforms such as WordPress and website building softwares available at affordable rates which make the web design and development process easy.
However, we often tend to forget that the process may have become easy but our online consumer has not. With a multitude of options available to them at the touch of a fingertip and from anywhere – they need be enthralled by the website. Just putting a website out there is not the answer if you want conversions from your website.
The average attention span of an online user has become 8 seconds – which means your website needs to create magic within less than time to catch the user’s interest.
What is Web Design and Development?
Web design involves the usage of multiple elements such as creativity, structure, layout and putting these ideas into user friendly & interesting navigation platforms using colours, fonts, images, videos etc. in order to create a web page for your business.
A Web development services provider would typically be responsible for coding your website using certain programming languages keeping in mind design, navigation, site functionality, features and configuring network security.
Why is Web Design and Development important?
The importance of a website for any kind of business is quite well known – for marketing, generating leads, spreading information and so much more. But it is more important to understand why one must focus on the web design and development as well, here are the top 3 reasons why:
First impression is the last impression
Sets the Search Engine Optimization fundametals in place